<aside> 👉 I develop concepts that bring stories and technology together in smart ways. My strength lies in creating formats where users don’t just watch but actively participate, whether through VR, interactive WhatsApp stories, or online AI games. The challenge for me is to translate complex technology into experiences that surprise, move, and transport you to another world.
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No-nonsense, curious, and always hunting for that one twist that gives a project its extra spark. I don’t just think in concepts. I think about how to actually make them work, with humor, attention to detail, and love for the craft.
Starting at the end of June, I’ll be traveling for three months with my AI friend. My latest experiment exploring the relationship between humans and technology. Want to follow along? Check it out here: www.aivriendingezocht.nl
Want to create something together? Drop me a message
Creative Concept Developer
KRO-NCRV | 2016 – Present
Developing innovative digital concepts that blend storytelling and technology across platforms. From ideation to execution, responsible for interactive formats, immersive experiences, and experimental projects (VR, AI, live games). With a focus on format development, I have created various YouTube series concepts, such as Knutselfeest and HipHopHop for young viewers, the Self-Help Book Club podcast for young adults, and Zentijd for NPO Start en NPO2.
Freelance Lecturer – Communication and Multimedia Design
Amsterdam University of Applied Sciences | 2013 – 2015
Taught and coached second-year students in creative problem-solving, digital storytelling, and interactive design. Focused on guiding students through the development of digital projects such as shopping experiences and second-screen applications.
Product Owner / Project Manager / UX-design
AVROTROS | 2008 – 2015
Led multi-platform digital projects from strategy and concept to delivery. Introduced Scrum methodology, managed cross-functional teams, and combined project management with hands-on interaction design for web and app platforms. Key projects include VondelCS MediaLab, Mindfck*, Baanbrekers, Junior Songfestival, and various crossmedia productions.
Co-founder – De Kisttuin