<aside> 👉 I develop concepts that mix stories, design and technology in playful ways. I love building formats where people can join in, from WhatsApp adventures and AI games to interactive audio stories. My goal is to turn complex ideas into simple, emotional experiences that make people feel part of the story.
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I’m no nonsense and always curious. I like projects with a twist, something small that makes people feel or smile. I don’t just think of ideas, I make them real with humor, detail and a love for the unexpected.
Lately I’ve been creating projects where people can talk to AI characters, choose storylines or even call a digital guru for advice. My travel project AI Friend Wanted became two art installations about connection, play and how technology can reflect what we feel.
Want to make something together? Send me a message or read more about my process on Substack.
Creative Concept Developer
KRO-NCRV | 2016 – Present
Developing innovative digital concepts that blend storytelling and technology across platforms. From ideation to execution, responsible for interactive formats, immersive experiences, and experimental projects (VR, AI, live games). With a focus on format development, I have created various YouTube series concepts, such as Knutselfeest and HipHopHop for young viewers, the Self-Help Book Club podcast for young adults, and Zentijd for NPO Start en NPO2.
Freelance Lecturer – Communication and Multimedia Design
Amsterdam University of Applied Sciences | 2013 – 2015
Taught and coached second-year students in creative problem-solving, digital storytelling, and interactive design. Focused on guiding students through the development of digital projects such as shopping experiences and second-screen applications.
Product Owner / Project Manager / UX-design
AVROTROS | 2008 – 2015
Led multi-platform digital projects from strategy and concept to delivery. Introduced Scrum methodology, managed cross-functional teams, and combined project management with hands-on interaction design for web and app platforms. Key projects include VondelCS MediaLab, Mindfck*, Baanbrekers, Junior Songfestival, and various crossmedia productions.
Co-founder – De Kisttuin
2013 – 2015